Consumer Rights Victory: Activism Leads to Reforms at Kellogg

The Organic Consumer Association (OCA) reports:

"Caving to the threat of a lawsuit over the company's marketing practices, Kellogg has announced a new sweeping policy that will shift the company's nutritional guidelines and set a new standard for the food industry. Under the new guidelines, all products marketed to children under the age of 12 must contain a maximum of 200 calories, 2 grams of saturated fat, 230 milligrams of sodium, 12 grams of labeled sugar and 0 grams of labeled trans fat per serving. Currently, 50 percent of Kellogg products marketed to children fail to meet their new criteria. The company says implementation will begin immediately. Twenty-seven percent of Kellogg's advertising budget goes to marketing to children under the age of 12."

To read the whole story, go to the OCA web site.