Whole Foods

Conscious Lifestyle was founded on the idea that we don't have to wait for elections to make a change. Everyday we have an opportunity for vote for kind of world we want through ordinary actions: eating food, investing our time, choosing how to dress, talk, etc. In this globalized world even small, sometimes overlooked actions, can have a ripple effect that can be felt around the world. In a word, it's about living a lifestyle in which we are aware of how our decisions affect other people and the environment.

Whole Foods' Whole Body campaign reflects the philosophy behind Conscious Lifestyle. Consumers who are already eating organic and local foods may want more, say, cosmetics, herbal supplements, or toothpaste that's all natural. Whole Body provides information and products on those "beyond food" topics. There's even a podcast for the really ambitious.

Some may see Whole Body as an expensive business move that goes one step too far. Nonetheless, it is a step in the right decision. Whole foods led the way in making local and organic foods mainstream. Perhaps it will do the same with the other products we buy.