publicity

Congratulations to Adi Segal of the Green Camp Initiative on his recent media coverage in The Jewish Standard!

The article lauds Adi for his success at implementing a recycling program, which uses bins with logos he designed; switching to greener cleaning products, light bulbs, and paper products, all at minimal cost thanks to his innovation; adding courses on eco-friendliness to the camp curriculum; and encouraging campers to bring their own reusable water bottles.

Read the full article here.

Students from Hunter College recently took a trip to Staten Island to educate Ferry-riders on the perils of global warming.

...and they were dressed as polar bears...

so, I like this project for two reasons.

A) these students are approaching a serious topic with their tongue planted firmly in cheek.

In the wake of sobering films like An Inconvenient Truth and 11th Hour, it is beginning to feel as though we are getting a little wrapped up in the "doom and hellfire" rhetoric of the global warming dialogue. Which is not to say that the severity of the situation needs to be downplayed...not at all. But a little humor never hurts. So when something like this rolls around, a youtube flick that is both thoughtful AND funny, I feel like we are on the right track.

B) dude, sweet vid

Seriously, I'm totally impressed with the effort put into post-production here. As far as I'm concerned, all student activity should be documented as thoroughly and cleverly... It is built-in PR, and it rocks.