Organic Consumers Association
Join the OCA's Breaking the Chains Campaign
Posted October 16th, 2007 by Mike.Delponte
As always, at Conscious Lifestyle we like to think about making change on the individual and institutional levels. How can we get students and schools involved with this initiative?
Leave a comment.
Post on your blog.
Let us know how we can help.
"The Organic Consumer Association's Breaking the Chains Campaign is focusing consumers' attention on how each purchasing decision can lead to a safer, greener, and more equitable society. Millions of green minded consumers around the world have broken the chains of corporate control in their own lives, by supporting organic, Fair Made, and locally produced products and businesses. It is time for these individuals to come together as a single voice to break the influence of big chains, corporate agribusiness, and sweatshop driven economies the world over.You can join the Breaking the Chains network, and become a part of this powerful force for change, by signing the pledge above, by hosting a BTC Home Forum using materials downloaded from this page, and by spreading the word to family, friends, neighbors, and colleagues."
To read more, sign the petition, and get involved, visit the Organic Consumers Association's website.
Consumer Rights Victory: Activism Leads to Reforms at Kellogg
Posted October 5th, 2007 by Mike.Delponte
The Organic Consumer Association (OCA) reports:
"Caving to the threat of a lawsuit over the company's marketing practices, Kellogg has announced a new sweeping policy that will shift the company's nutritional guidelines and set a new standard for the food industry. Under the new guidelines, all products marketed to children under the age of 12 must contain a maximum of 200 calories, 2 grams of saturated fat, 230 milligrams of sodium, 12 grams of labeled sugar and 0 grams of labeled trans fat per serving. Currently, 50 percent of Kellogg products marketed to children fail to meet their new criteria. The company says implementation will begin immediately. Twenty-seven percent of Kellogg's advertising budget goes to marketing to children under the age of 12."
To read the whole story, go to the OCA web site.
