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What do underwear, the environment, and poverty have in common?

On the surface, not much, but Pants to Poverty is changing all that.

Pants to Poverty – the group's name may sound absurd, but their premise certainly isn’t. By selling their unique brand of organic underwear, Pants to Poverty uses the money raised to promote their “Make Poverty History” Campaign. What started in Edinburg, London has prompted mobilization all over the country towards this grand cause.

In their first year, Pants sound about 11,000 pairs of underwear, but wouldn’t stop there. They took their innovative idea much further and are now selling pants through a network of ethical and independent shows, through both their website and student groups.

But what exactly do ethics have to do with underwear? Well, Pants to Poverty is no ordinary brand. Their efforts are rooted in educating consumers and keeping them away from bad pants made with pesticides, excesses of water, or unethical factory conditions. Pants to Poverty makes sure their underwear consumes as little CO2 as possible while they continuously innovate to find new sustainable and real ways to benefit the environment.

Thousands of average people have joined the “Pants Crusade.” Infact, just recently the group set the world record for the most people ever gathered in their Pants! 106 people donned the organic underwear in Glastonbury, England to show support for the cause and Pants hopes to make it happen again as soon as possible.

Pants to Poverty is a true pioneer for environmental justice, and I recommend that you check out their siteto learn more about their mission and future goals.