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March 31 – April 1, 2008; University of Utah; Salt Lake City, UT

One of the biggest impediments to achieving sustainability—or any social change—is getting people to behave in a way that will support that change. Dr. Doug McKenzie-Mohr, an environmental psychologist who has studied how to get communities to change their behavior, called “community-based social marketing,” will be leading a two-day workshop at the University of Utah that will focus on sustainability.

UPDATE: After we posted this story, we heard from the folks at Divide The Ride, a service that busy parents can use to form carpools for their kids. Parents enter their kids' activity schedule and invite families they know and trust to join the carpool. A carpool calendar is created and families who join the carpool will be emailed a complete schedule and reminders. Divide the Ride claims it's the only service designed exclusively for parents...and what parent couldn't use an extra set of wheels, for free?

Conscious Lifestyle was founded on the idea that we don't have to wait for elections to make a change. Everyday we have an opportunity for vote for kind of world we want through ordinary actions: eating food, investing our time, choosing how to dress, talk, etc. In this globalized world even small, sometimes overlooked actions, can have a ripple effect that can be felt around the world. In a word, it's about living a lifestyle in which we are aware of how our decisions affect other people and the environment.

Whole Foods' Whole Body campaign reflects the philosophy behind Conscious Lifestyle.